Tuesday, April 20, 2010

Worst Looking Campaign and Worst use of A Font HP

I often draw attention to this ad campaign because I think it is the most unusual use of a font I have ever seen.

HP computers used a campaign called "The Computer is Personal Again." With the idea of each computer being about the individual. But I can't help but get this Twilight zone creepy feel from the advertisement capaign. Like some 60's version of techno horror for today.

Knowing how the campaign was received and the fact HP's sales went up 13% I often wonder if people even care what they look at and how much it influences modern consumers.

Enjoy








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